nabtrade’s next big move

nabtrade and BlackRock’s ETF provider iShares came together to launch a suite of innovative, future-facing ETFs. We brought this exciting new opportunity to life with an eye-catching campaign that marks the first time nabtrade has been above-the-line in five years.

Scope of work

  • Campaign concepts
  • Digital banners
  • Press ads
  • OOH street furniture
  • Social media
  • eDMs
  • Website landing page
  • Infographics

Announcing a new home for the ETF universe

nabtrade is delivering new opportunities for income, growth and portfolio diversification with ETFs, spanning High Growth ESG, Balanced ESG and Future Tech Innovators. We wanted to bring the real-world impact of backing progressive ETFs to life – and to encourage a sense of excitement in investing in tomorrow’s big trends, early.

Positioning progress

Our strategic approach targeted audiences with the right message at the right time. We calculated timing and messaging across different channels – including out-of-home, print, digital and one-to-one consumer touch points. All informing investors that nabtrade and ishares are the home for industry leading products, a dedicated ETF education centre and plenty of resources for better investing.

Sparking excitement

The goal was to communicate that these aren’t just ETFs, they represent progress, opportunity and potential. Our creatives were inspired by the rich territory around investment opportunities of the future. The chosen concept invited investors to see the possibilities of the future – to be a part of the next, next big thing.

1.2 million
people reached

unique visitors

Over 1,000
launch webinar attendees

Over 20 tier 1
media articles

“This new campaign gave nabtrade a chance to show investors our depth of expertise and experience with ETFs. It was a complex collaborative effort and I’m delighted with the results.”

Gill Green, Head of Acquisition and Engagement, nabtrade and JBWere